Persona 2

Asset manager of a plant

Persona 2

Mary Frank

“I want to maintain the growth of the profit of my solar energy company.”

Mary Frank is an asset manager of a solar energy farm with over 15 solar panels in Southampton. She has been struggling to manage the sale of the solar energy her plant is making. Now, she is looking for a way to improve the productivity of the plant.

Name Mary Frank
Type  Asset manager of a plant
Role  Client of ElastaCloud

Motivations
  • The increasing demand of the solar energy on the market
  • The fast growth of the profit in this industry
  • The possibility to add more assets under management
Goals
  • Grow her business
  • Increase the profit of her farm
  • Manage her farm effectively
Pain Points
  • Struggles to manage this many solar panels
  • Big differences between the sale of the energy generated by the solar panels
  • Does not know which are the best time to sell solar energy