Transl’AI’te

Design Principles

Place the User at the Center

As always, the first UI design principle is to focus on people (or, the “user” as we all say). A good user interface is easy and natural to use, avoids confusing the user, and does what the user needs. You need to understand who your users are as well as understand what they want to do. Are they experts? The best way to do this is to talk to them. Creating and structuring interviews is beyond the scope of this post, but interview your audience, learn who they are, and develop UI designs for them. Learning about human-centered design will help you achieve the right mindset and focus on people first, design second.

Strive for Clarity

The purpose of the user interface is to allow the user to interact with the website or application (or, more generally in broader design, any product). Avoid anything that confuses people or doesn’t help them interact.

Simplicity

Classics exist for a reason; they’re timeless and never go out of style, though they do benefit from modern touches. Think of the little black cocktail dress or the tuxedo; each are fashion style staples. They’re simple, elegant, and add a touch of class to the wearer. A user interface should be simple and elegant.

Provide Useful Feedback

Feedback can be visual, audio (the ding of a new message alert), or sense of touch (useful in gaming or the “buzz” alert for a new email or phone call when your phone is set to “silent”). Every action should have feedback to indicate that the action was successful or not.

Reduce Cognitive Load

Many of these UI design principles serve to reduce cognitive load for users. Basically, don’t make users think (also a useful UX design principle as well). There are a few common ways to reduce cognitive load and make using your website or app easier:Chunk actions and information – Most people can handle seven-plus-or-minus two chunks of information when processing it. For instance, breaking up telephone numbers in the usual 3-3-4 way rather than a 10 digit sequence results in fewer errors.Remember the 3-click rule – it shouldn’t take more than three clicks to find any informationMinimize recall in favor of recognition – common images and icons in context help users identify functionality, think of the trash can and the bell icons (commonly used for notifications) and other commonly used icons that trigger pre-existing memory. This also means don’t take a commonly used icon that most people understand and then use it to represent something else, you’ll just confuse people.

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Sketches

Prototypes